The Influence of Processes Innovation Strategy on the Performance of Commercial Banks in Kenya
نویسندگان
چکیده
The study was conducted to examine the influence of processes innovation strategy on performance commercial banks in Kenya given dynamism business environment hence need for organizations move with speed and make choices that add value customers those which will enable organization remains relevant such a dynamic environment. Diffusion theory incorporated since it widely supports spread agency banking, mobile technology, online banking. An explanatory research design used. Both primary secondary data were collected. Primary collected using questionnaire while from literature materials, organization’s annual reports, website. Cronbach’s Alpha coefficient used test reliability an acceptable level 0.7 at confidence 95%. targeted tier 2 Commercial Banks top management bank employees as key respondents. target population 144 employees. employed census targeting entire Out 144-target population, 120 responded results findings based Descriptive inferential statistics analyzing data. entailed measure central tendency (mean) dispersions (standard deviation). statistical package social sciences (SPSS) generate descriptive statistics. Inferential regression correlation analysis. Data presented tables. established there significant process Kenya. concluded banking internet have greatly enabled access essential services comfort their homes or offices without necessarily having go whereas has significantly reduced queues halls do not wait long hours be served bank. recommended adopt order enhance performance.
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ژورنال
عنوان ژورنال: European Journal of Business and Management Research
سال: 2022
ISSN: ['2507-1076']
DOI: https://doi.org/10.24018/ejbmr.2022.7.6.1564